Purpose Driven - Strategic - Creative
Professional CV
There is a special kind of energy that happens when you are doing purpose-driven work. As an environmentally conscious and socially driven professional, my career has been focused on creating a positive impact on both the planet and the people who inhabit it.
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- Aaron Tarnowski
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/ Bring on that new horizon.
Experience Journey
Emerging Technology Strategy Consulting
January 2021 - Present
Principal & Founder
With the advent of AI and Web3, we are in a new technological and cultural frontier exploding with talent, innovation, and social conscience. Across the world, people are pushing the boundaries and blazing new paths to transform the future of how we work and experience life. My practice primarily focuses on collaborating with early-stage founders and leadership teams for the acceleration of strategic and brand initiatives to rapidly establish their company identity, build their market presence, and set the stage for funding or revenue generation.
​Strategic Activity
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Assisted a non-profit leadership team in developing a full year-long implementation plan for a blockchain-based environmental impact grant incubator.
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Simultaneously acted as a strategic advisor and filled multiple critical fractional roles to assist with early-stage startup launch and brand establishment.
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Developed a propriety action plan to create a customized blockchain implementation strategy and launch roadmap.
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Advised multiple established organizations on web3 adoption strategies.
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Collaborated with cutting edge AI company to enhance their existing strategies, break into the target market, and smash through critical sales roadblocks.
Impact Areas
January 2024 - Present
Chief Strategy Officer (Fractional)
SiteTrax.io is a ground-breaking AI-powered computer vision solution that's changing the way data is gathered in logistics. SiteTrax.io gathers asset ID and locations by leveraging AI to drastically increase accuracy and accelerate the data collection process. The technology is a user friendly solution that delivers accuracy and real-time analytics to integrate into virtually any TMS, YMS, or other data management system.
Strategic Activity
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Built company's critical partnership program for supply chain operational and technology integrations.
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Created ROI calculator to assist partners and customers with understanding the cost of poor visibility and SiteTrax's value add.
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Built company presentations and critical documents such as startup investor deck.
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Coordinated brand refresh and assisted with establishment of company as it spun out from parent company (Netarus).
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Lead the development of key marketing outreach content creation including publications, ads and conference content.
Impact Areas
January 2023 - Present
Chief Marketing Officer (Fractional)
SeaSweepers is committed to saving our seas by changing the sustainable supply chain to empower eco-friendly & ethical product manufacturing. To make this vision happen, we are building the first US based marine plastics recycling center, dedicated to cleaning up marine plastic pollution & offering businesses the opportunity to deliver consumers impactful products.
​Marketing Leadership Activity
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Crafted brand identity aligned to the targeted mission.
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Built standard website and e-commerce Shopify website for specialized limited time awareness campaign.
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Assisted in the development and planning of initial startup launch and go-to-market strategies.
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Wrote and published company press releases.
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Built key startup documentation including pitch deck.
Impact Areas
April 2022 - Present
Marketing and Communications Lead (Fractional)
Evolution Space is rewriting the playbook for rapidly responsive launch solutions for the next generation of launch platforms and space access, providing a cost-effective, purpose-built answer to space launch and hypersonic travel.
Marketing and Communications Activity
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Rebuilt brand and established new dominant industry presence.
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Lead press engagement efforts to achieve publications in leading industry media outlets including TechCrunch, Ars Technica, Space.com, SpaceNews, Parabolic Arc, and SpaceRef.
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Wrote and published over 10 company press releases.
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Partnered with multiple organization communication and leadership teams for shared press and social media announcements.
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Grew social media presence across targeted platforms with a focus on Instagram growing from 900 to over 5,200 in 1 year, and X(Twitter) from 400 to over 2200 in 6 months using strategic partnerships and micro budget boosting strategies.
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Sole ownership and execution of website development from concept design to full implementation.
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Successfully increased website SEO from unranked to #1 result on Google first page for company identity.
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Designed and implemented a comprehensive marketing SharePoint site from inception within Microsoft OneDrive, streamlining team collaboration and enhancing digital file management.
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Created Mission Press Kit for notable launches.
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Hosted private space launch event for 100 notable guests.
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Partnered with industry influencers for shared media activity.
Impact Areas
November 2021 - December 2024
Genesis Council Member
Today, only 6% of the world’s shipping companies report that they have full visibility of their supply chain, and the number dramatically drops from there for external visibility. Traxa is an AI and Web3 project with the mission to improve global supply chain visibility (and thereby efficiency) by providing the first independent data source for real time tracking of intermodal shipping containers and other assets in motion.
Contributions to Council Activity
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Collaboration with DAO board members on strategic development of DAO launch from blockchain mechanics to investor relations.
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Partnered on the development of dynamic financial modeling to forecast revenue and expenses for the development of the funding strategy and cash flow.
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Conducted producer validation study to create proof of capture method, efficacy and volume.
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Conducted Google ad based consumer market study demonstrating astonishing market demand demonstrated by a 28% conversion rate.
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Collaborated on the development of an implementation plan and roadmap for grant submission for the Census Bureau’s StatVentures program.
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Lead the development of key marketing outreach content creation including publications, NFTs and graphic content.
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Created key startup launch documentation including pitch deck and lite paper.
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Launched the Traxa brand and created website, logo and brand guidelines.
Impact Areas
April 2013 - October 2020
(Mergers: FKP & Blue Cottage)
Sr. Strategy Consultant
CannonDesign, a global architecture, engineering, and consulting firm, specializes in transformative solutions for healthcare environments. Renowned for innovative designs, they seamlessly integrate technology, sustainability, and human-centric principles. With a robust consulting approach, CannonDesign pioneers breakthroughs that redefine healthcare spaces and elevate patient experiences worldwide.
Client Engagements:​
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CHOC Children's
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Strategic Enterprise Master Plan (2018-2020)
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Boston Children's Hospital
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Strategic Enterprise Master Plan (2013-2018)
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Dayton Children's Hospital
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Strategic Campus Planning (2018)
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Texas Children's Hospital
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Strategic Enterprise Master Plan (2013)
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Harris Health System
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LBJ Facilities Master Plan (2013)
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Roles:
Senior Strategy Consulting
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Guided C-suites and distinguished leaders across the nation in complex problem solving to confidently make decisions on strategic initiatives collectively valued at over $3.5 billion.
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Facilitated organizational modeling to aid C-suites in creating and smoothly onboarding 12 new leadership roles, 8 governance bodies and 2 new departments.
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Initiated the creation of new B2B service vertical Experience Design and Brand Standards and secured initial client.
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Built business cases for strategic initiatives and assisted in the synthesizing of 27 departmental business cases for executive review.
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Coordinated with clients for the launch and execution of multiple 10+ year phased strategic master plans.
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Created custom ‘Workplace of the Future’ solutions to enhancing experience while reducing space resources by an average of 30-40%.
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Project Management
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Successfully lead $3.5 million major consulting project and achieved all financial, scope and timeline milestones, and cultivated a strong and trusted client relationship, securing a directly sourced future contract of $40 million.
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Effectively managed cross-functional project with 45 sub-components delivered by 24 reporting team members.
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Pushed practice sales boundaries and generated new business planning templates to construct and accurately track multi-office and cross-functional driving factors such as scope, staffing and financials.
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Design
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Leading creative designer and advisor for innovative and non-traditional design projects.
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Created 300+ 3D models and renders for design experience and approval.
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Crafted the creative approach and design strategy on new project proposal submissions.
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Facilitated brand strategy sessions for the launch and integration of the Interior Design service line (FKP).
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Internal Innovation
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Selected to act as a member of the Next Council 3.0, the firm’s team of top future focused thought leaders.
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Founded the firm’s Idea Lab as center of thought leadership, technology integration and innovation.
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Launched innovation initiatives and events including the 3D-printing program and the Reality Reboot Hackathon.
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Organized cross-functional leadership for new customer engagement strategies.
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Facilitated external partnerships for enhanced and innovative client experiences.
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Fostered change and managed firm-wide technology training sessions.
Impact Areas
August 2010 - January 2013
Design + Build
Founder & CEO
Empathic and luxury residential and small business design and construction practice focused on creating unique experience-based spaces to live, work and dwell.
Impact Areas
Education
2011
SUNY, University at Buffalo
MArch - Master of Architecture
2009
SUNY, University at Buffalo
B.S. of Architecture
Skills - Professional
Strategy & Planning
Strategic Planning
Strategic Visioning
Phasing Strategies
Enterprise Planning
10 Year+ Planning
Priority Mapping
Strategic Alignment
Options Assessments
Data Analytics
Data Synthesizing
Forecast Projections
Graphic Diagrams
Competitor Analysis
Geographic Analysis
Existing State Analysis
​Space Programming
User Research
Benchmarking
Best Practices
Industry Trends
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Change Management
Communications Planning​
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Stakeholder Assessment & Engagement
Business & Operations
Business Development Business Planning
Strategic Vision Setting
Negotiations
Business Pitching
Proposal Writing
Outreach Strategy
Campaigns
Executive Reports
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Business Financials
Financial Projections
Strategic Alignment
Operations
Process Development
Governance Structures
User Engagement
Focus Groups
SWOT Analysis
Organizational Models
Role Structuring
RACI-V Matrix
Decision Flows
Change Management
Software Training
Recruit & Hiring Strategy
Creativity
Marketing
Team Leadership
Strategy & Planning
Communications
Digital Storytelling
Campaigns
Market Research
Social Media
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Press & Writing
Journalist Relations
Press Releases
Articles
Media Kits
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Branding
Branding Guidelines
Logo Design
Color Palettes
Brand Styling
Iconography
Layouts & Templates
Multimedia
Design
Design Leadership
Creative Visioning
Graphic Design
Website Design
Presentation Design
Project Management
Team Leadership
End-to-End Ownership
Project Frameworks
Team Building and Staffing
Cross Functional Workflows
Travel Coordination
Reports & Updates
Partnership Management
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Project Financials
Budget Setting
Cash Flow
Cost Estimating
Fee & Labor Management
Project Leadership
Milestone Setting
Items Tracking
Priority Mapping
Schedule Management
Client Relationships
Relationship Management
Customer Support
Workshop Facilitation
Skills - Technical
Adobe Creative Suite
Photoshop
Indesign
Illustrator
After Effects
Acrobat
Premier
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Website Design
Wix
Shopify
Wordpress
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Canva
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3D Modeling
SketchUp
Rhino
Revit
V-Ray
Podium
Microsoft Office
Powerpoint
Excel
Word
Teams
OneDrive
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Google Suite
Slides
Sheets
Docs
Ads
Forms
YouTube
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Artificial Intelligence (AI)
Gemini AI
Chat-GPT
Collaboration
Miro
Figma
MS Teams
Github
Notion
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Community Building
Telegram
Threads
Discord
X (Twitter)
NFT Marketplaces
OpenSea
Rarible